How Subarus Came to Be Seen as Cars for Lesbians

The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago. How do you advertise a car that journalists describe as “sturdy, if drab”? That was the question faced by Subaru of America executives in the 1990s. After the company’s attempts to reinvigorate sales—by releasing its first […]

Lesbian college coaches still face difficult atmosphere to come out

Courtney Graham said everything was going smoothly with her assistant coaching job with Drake University’s women’s basketball team. The Bulldogs were building the program, and Graham said she was handling her recruiting and scouting responsibilities well, resulting in bonuses and positive performance reviews. That changed, she said, when she brought her now-wife to a game […]

gir(L) App Launches, Puts Women’s Community in Touch

A new app designed for the lesbian and bi-sexual community has officially launched, looks to connect women.  The new app, gir(L), hails from the publisher’s of gir(L) Magazine, Shelly Allen and Jackie Branca, and was designed to give women a medium with which to communicate and connect. According to Shelly Allen, “Since New Moon (the local lesbian bar) closed the one question we hear […]