How Subarus Came to Be Seen as Cars for Lesbians

The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago. How do you advertise a car that journalists describe as “sturdy, if drab”? That was the question faced by Subaru of America executives in the 1990s. After the company’s attempts to reinvigorate sales—by releasing its first […]